When I first started going to E3 as a retail-blooded, Exhibits Only punk nearly a decade ago, gaming swag was worth the trip alone. Seriously, you get a year’s worth of free clothing, a bunch of other braggables and proof that you attended this massive convention of your dreams. As an older gentleman of class and sophistication, I honestly try to avoid swag like the plague. In my five E3s, I’ve brought home 60 pounds worth of crap and 50 pounds of it is still sitting in storage. Swag is inevitable. They hand it to you and you don’t want to be that guy, so you take it. You get some good and you definitely get some bad. It doesn’t have to be this way though, so let me guide you through some examples of what to do and what not to do if you’re promoting a game.
Business Cards – Keep
These don’t really count as swag per se, but if you’re not walking away with a score of these after your E3 trip, then what the fuck are you doing? E3 is about all of the gaming industry’s greatest powers joining together in one spot, one of only a few around the world, which means business. If you’re not doing business, you’re wasting your time. Also, hotel door cards totally count because those are awesome. If these were the only things that companies gave out, I’d be totally fine with that. Why? Because if they don’t give you one, you don’t deserve it. Unfortunately, you only get one of those per stay.