Last week, I read Salon’s classic piece about Abercrombie & Fitch’s corporate culture, helmed by an eccentric 61-year old who spends his every working day trying to fit in with the twenty-something crowd. After its CEO told off fat girls by saying their band was exclusionary and designed to only fit on ‘the cool kids’, the internet revolted. One guy decided their brand needed to be humbled a bit by finding Abercrombie clothing and handing it out to homeless people.
Although there is something ironic about the homeless wearing trendy clothing for cool people – which is the whole point, I get it – it’s a really nice gesture all around. I’m far outside of their brand halo, but I’ve never been fascinated with their lineup anyway. I don’t even like wearing clothes, it’s actually sorta irritating, but that’s beside the point. If you happen to have any Abecrombie or Hollister articles around, sure, chuck ’em. Get clothes with some standards.
Source: Huffington Post