HP, Why is the TouchPad Failing?

Posted by on August 17, 2011 at 5:00 pm

According to Wikipedia the HP TouchPad was released on July 1, 2011 in the US. Really? I haven’t seen any advertising telling me this. Lately I’ve been seeing commercials with Manny Pacquiao, Russell Brand and Lea Michele (HP, really likes that style of commercials) on Hulu quite a bit but I had no idea it was ACTUALLY out.

Today Best Buy has apparently asked HP to take back it’s reaming stock of 245,000 TouchPads. Why? Because Best Buy has only sold 25,000 of them, less than 10% of the stock. TEN. PERCENT! Woot even had a sale with TouchPad’s marked down $120 and they only sold 612 (I’m pretty sure the JooJoo sold more… j/k).

We haven’t had the privilege of reviewing one for FleshEatingZipper but looking around the web I’m not seeing any bad numbered review, they are all like 7/10 and isn’t that good? But reading the actual reviews reveal something a little different. BGR says “the TouchPad is a solid tablet that definitely exhibits what I have come to call tabletitis. It is a jack of all trades, master of none, that shows tons of potential but isn’t quite there yet.”

Engadget said it perfectly, “holding this in one hand and either an iPad 2 or a Galaxy Tab 10.1 in the other leaves you wondering why you’d ever be compelled to buy the HP when you could have the thinner, lighter alternative for the same money.” Others agree with this and that is probably one of the reasons why they dropped the price.

All of this stuff still confuses the hell out of me. Supposedly the BlackBerry PlayBook sold really well and this looks like it will work better than the PlayBook (My review of the PlayBook will be up soon) but instead it’s selling like shit. With all the different brands of tablets out there are people are reaching for what they “know,” iOS (iPad) and Android devices (that support FLASH! YAY *sarcasm*). I put know in quotes because I think that what people think they know is driven by advertising. Could that be the reason that HP is failing at sales, lack of advertising? Lack of apps? Angry Birds is on there though! People know the HP brand though, so again it doesn’t make sense to me. What do you think?

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