Fear #2: Sony Hasn’t Revealed Its Message
In retrospect, Sony’s “play dumb” strategy, no pun intended, in which they announced a bunch of games and followed up with a PR campaign dictating that they’re “a games machine, stupid” is pretty genius. Sony was able to reveal absolutely nothing about their console (or the console itself!), ditch the media inquiries under the guise of a big E3 unveil, then revel as the competition tries to one-up them and makes mistakes, allowing them to side-step the mess. Unfortunately, this approach can only hold for so long. For all we know, Sony is hiding a bed of spiders under their blankets of ambiguity.
Sure, Sony can push their console as a games machine first – entirely valid and extremely proper – but this is the future after all, they can’t escape their own reveal. Sony faces answering all the same questions the world is peppering Microsoft with and their answers can’t be much different or they’ll risk alienating developers, partners, customers or a combination thereof. The worst part about the PlayStation 4 is that we don’t know what the worst part about it is, but Sony will have to pipe up soon.
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