2. Don’t Assume Xbox 360 Customers Are Going To Become Xbox One Customers
Your grand Xbox One reveal came with an unsaid message: you already bought our Xbox 360, so we’ve already got you locked up for games. Wrong. Your competition has done this multiple times to multiple failures and yet you keep making the same mistakes as them. When can anyone ever learn? Now that E3 is over, the battle is now a steeper uphill fight than ever and you can’t win on brand loyalty alone.
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