E3 2013: Microsoft, Why Are You Making It So Difficult To Be An Xbox Fanboy?

3. Stop The Corporate Mumbo-Jumbo

Is there any public face at Microsoft who can talk about the Xbox without needing a handler five feet away or to speak in some kind of PR-code? You’ve crafted such elaborate messages about your console that you don’t actually say anything. If I had to guess, I’d say that Don Mattrick’s aloofness has bled through the entire division, generating an army of Microsoft-ites who can’t speak candidly about why the Xbox One does the things it does. What happened to the Seamus Blackleys of the company that would speak candidly about Xbox and masturbation in the same interview? I get that the Xbox is a mature brand now, it doesn’t mean you have to kill yourself not talking about it.