Sony’s Long Live Play Campaign is Epic

Posted by on October 5, 2011 at 3:10 pm

If you follow this site you know that I’m not a big fan of the PS3. Between updates almost everyday and PSN being down for almost a month I’m turned off by it. I do however love their commercials especially when they had Kevin Butler, Director of Rumor Confirmation / VP of Fanboy Relations / First Person Sensei, doing the It Only Does Everything campaign. His energy was great, the content was great and the fact that each time he had a new title, genius. He was gone for a while but came back as “President, Economic Flooring” with Sony’s new PS3 campaign Long Live Play.

Awesome right? How can they top bringing Kevin Butler back you might ask? I don’t think they can top him but this new commercial is down right beautiful. Shot so well with all recognizable characters and it doesn’t look cheesy at all. It’s really hard to describe it, you just need to see it for yourself.

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