E3 To Stay In Los Angeles Until 2015, Avoid Santa Monica Situation

Posted by on July 30, 2012 at 3:52 pm

E3’s home sweet home for the forseeable future.

Today the Entertainment Software Association (or the ESA, for the rest of us) informed us that their world-famous Electronic Entertainment Expo (or E3, for the rest of us) will remain in Los Angeles. The organization, which represents hundreds of gaming entities and runs the world’s largest gaming show, had some trepidation about staying in Los Angeles with Farmer’s Field about to be placed where the current West Hall stands. Well, it looks like hugs and kisses made their rounds and E3 will be locked into Los Angeles until at least 2015. We, of course, will be there.

Of course, since the West Hall is being destroyed, there had been some curiosity in their statement that E3 would take place at the Los Angeles Convention Center as well as various venues around downtown in a replication of the Santa Monica years. In 2007 and 2008, E3 centralized into a small airplane hangar closer to the ocean, leaving publishers to either cope with the dimiunitive space or set up shop in hotels around the area, which proved to be a logistical mess in attempting to get to appointments on time (we had a fun enough time this year and they were all in the same building!). I clarified the situation with Dan Hewitt, Vice President of Media Relations and Event Management with the ESA, who informed me that the show floor would not be shattered as construction begins to rebuild the west corner of downtown Los Angeles: the West Hall won’t be torn down until the replacement venue is complete.

That’s a welcome relief from all of us here at FleshEatingZipper, who realize that dealing with LA’s new construction is still a better situation than trying to find a new host city.

Don't Keep This a
Secret, Share It