Nintendo Apologizes For Wii U, But Can It Ever Be Saved?

Posted by on April 25, 2013 at 8:50 am
I'm sittin' in your stores, bogarting your palettes.

I’m still here, waiting for you.

Satoru Iwata’s seen a lot of success as Nintendo’s CEO. He took the top spot in 2002 when legendary leader Hiroshi Yamauchi retired and oversaw the continuation of their handheld dominance with the Nintendo DS and their return to home console glory with the Wii. Unfortunately, his legacy may hinge on whether he can fix their massive Wii U misfire.


Since December, the console maker has only sold 390,000 Wii U consoles worldwide. To put that in perspective, Microsoft sells roughly 260,000 Xbox 360s in the United States in a single month. Iwata explains that consumers think the console is just a tablet addition to their Wii console, which was a doom they brought upon themselves when they kept the long DVD player-looking console hidden throughout most of their announcements. As a result, many believe the console is just 32X’ing the original box. Of course, any casual gamer could’ve told you about this pending confusion an age ago. Not helping is that they attempted to cash in on the Wii name as sales had fallen off precipitously and it meant far less.

The Wii U’s problems aren’t minor educational issues, they’re fundamental flaws in their entire console strategy. At this point, it seems Nintendo can only mask out the bad as best they can, but this console will never see the success that their previous hardware did.

Source: The Escapist

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