Yes, he does seem like a used car salesman.
Who called it? We called it. I’ve been asking for Don Mattrick’s head longer than Microsoft’s investors have been asking for Ballmer’s and it looks like now, three weeks after he took the stage in Los Angeles, he’s departing for distant seas. But who is this Mattrick? We’ve talked about him before, but let’s see if we can’t nail down his contributions to gaming down, for better or worse.
1. Need For Speed
Mattrick co-founded Distinctive Software, Inc. as a 17-year old in 1982 and its reputation with racing games grew over the eighties. His company was acquired in 1991 by Electronic Arts, becoming EA Canada and producing the very first Road & Track Presents: The Need For Speed. That series, of course, has become EA’s crown racer, at one point spawning more than one branded game a year, for worse and not any better at all.
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