It’s always cool to see clever marketing. It’s cooler to see it when they involve regular people. Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie, Skyfall. However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. They did this by getting to a different platform in the station but they had to succumb a hot women in red and avoid other obstacles that were in their way.
Check out the video below and don’t forget to come back around November 9th for our review of Skyfall!