Adways Interactive Brings Burn the Rope to Mobile Platforms in Japan

Posted by on April 12, 2013 at 9:22 am

First Adways North American Signing to be Smash Hit Puzzler from Big Blue Bubble

San Francisco (April 12, 2013) [FleshEatingZipper]-– Adways Interactive, a U.S. subsidiary of Japan’s top mobile ad network and also one of Japan’s leading mobile game publishers, today announced that they have launched the popular gravity-based puzzle game Burn the Rope on iOS and Android in Japan. Created by Canadian developer Big Blue Bubble, Burn the Rope is the first game to be signed by the Adways North American group. The game has been downloaded over 6 million times in North America, and was nominated for several awards.

In Burn the Rope users have the freedom to set fire without any fire hazard or need for a fire extinguisher. The game involves a mix of strategic planning, thinking ahead, coordination and the ability to stay in deep focus. Users have to feed the fire and burn as much rope as they can in each level to progress. The challenge is that fire only burns upwards, leaving players to tilt and turn their iPhones to keep the flame alive. The game features 116 devilishly tricky levels with polished graphics and mesmerizing fire effects. Bugs that crawl along the rope spice things up demonstrating different reactions to the flame from level to level.

“We are thrilled to be working with Adways on this project,” says Bryan Davis, Director of Business Development for Big Blue Bubble. “Their in-depth knowledge of the Japanese mobile market and full slate of services provide a simple, painless solution for getting our content onto mobile devices in Japan.”

Burn the Rope is a great example of a game that works well in any market,” says Keiji Fujita, Vice President of Game Business for Adways Interactive. “The easy-to-grasp, engaging gameplay and clever motion control translate easily to audiences worldwide.”

The game is currently available from the App Store at and from Google Play at

Adways is currently seeking non-Japanese free-to-play mobile games to launch in the Japanese market. Adways takes care of all the translation, localization, and culturalization for developers. Adways also handles the responsibility of game operation including customer support, content and promotional updates, as well as community management. In addition, Adways has a revenue-share business model and will raise any marketing funds necessary for each game’s initial launch. To contact, email

About Big Blue Bubble

Based in London, Ontario, Big Blue Bubble is a premium mobile game development studio. Founded by game industry veterans in 2004, Big Blue Bubble recognized the potential of the mobile market at an early stage, and seized the opportunity to raise the standards of mobile gaming. Today, Big Blue Bubble remains wholly focused on mobile technologies and has firmly established themselves as a leader in this space, leveraging a freemium business model with innovative monetization strategies. Big Blue Bubble’s complete portfolio contains over 100 released games with distribution in over 130 countries with sales exceeding millions. Their excellence in mobile games has repeatedly been recognized internationally in numerous awards, including Mobile Game of Year for the past three years for their own original IPs: Thumpies, Burn the Rope, and My Singing Monsters.

About Adways Interactive

Adways Interactive is a wholly-owned U.S. subsidiary of Adways, a digital advertisement company headquartered in Tokyo, Japan. While Adways has the largest CPI ad network in Japan, it is also a game publisher of titles that have appeared on the top 5 grossing iPhone apps chart in Japan, such as Kaibutsu Chronicle: World of Monster and Kemumaki: World of Ninja. Adways is also one of the top 20 iOS publishers in Japan by revenues, according to a recent AppAnnie report (available at For more information, please visit

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