This isn’t good for Best Buy. TechForward filed a lawsuit saying that Best Buy was testing TechForward’s buy back program in select stores and a year later Best Buy stopped doing business with TechForward, launching their own buy back program with an almost identical name and terms.
Best Buy announced to the world that it was implementing its own buyback program — called the Buy Back Plan (“BBP”) — which is virtually identical to TechForward’s Guaranteed Buyback Plan in its program structure, marketing materials and terms and conditions. To make matters worse, the Best Buy executives who supposedly “developed” this buyback program are the exact same executives who worked with TechForward on the pilot Guaranteed Buyback Plan program for Best Buy and who received TechForward’s highly confidential information.
Not only did Best Buy launch a buyback program using TechForward’s propriety data, it did so in a big way. For the first time in its history, Best Buy bought advertising during the Super Bowl, which aired on February 6, 2011. The Super Bowl advertisement, which featured Ozzy Osbourne and Justin Bieber, was devoted entirely to the BBP.
The lawsuit is for breach of contract and misappropriation of trade secrets. You can view the full lawsuit documents at TechCrunch.