MIT Media Lab Gets 40,000 New Logos

Posted by on March 10, 2011 at 3:34 pm

Usually when one thinks of a logo, they think of a single form crafted by millions of dollars and an artist’s deft hand. MIT’s Media Lab, responsible for such ground-breaking ideas as the One Laptop Per Child project and other interesting tech projects, decided to freshen up the ol’ identity and come up with a mathematically-generated logo. Consisting of three black square “projectors” and their intersecting gradients, the logo is generated individually for each new business card or slab of signage. Check out a video of the algorithm and branding in place at the source.

Source: Fast Company

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