Usually when one thinks of a logo, they think of a single form crafted by millions of dollars and an artist’s deft hand. MIT’s Media Lab, responsible for such ground-breaking ideas as the One Laptop Per Child project and other interesting tech projects, decided to freshen up the ol’ identity and come up with a mathematically-generated logo. Consisting of three black square “projectors” and their intersecting gradients, the logo is generated individually for each new business card or slab of signage. Check out a video of the algorithm and branding in place at the source.
Source: Fast Company