Reed Hastings, Netflix, Fail at Failing – Decide To Trash Qwikster. What Do WE Think?

Posted by on October 10, 2011 at 12:41 pm

Yep…That’s right.

Just a couple of weeks after Qwikster was announced, Netflix has pulled the plug on its DVD service-to-be.

Seems they’re afraid of pissing off more customers.

This morning, Reed Hastings released another blog post stating that customers have told him that a second web site will make things too difficult for them so they are going to leave the DVD’s at Netflix. At this point, attempting to go to will simply redirect you to Netflix.

Personally, I think they need to figure out a direction and stick with it. Yes, there’s a lot of speculation that physical media is dying and will be a thing of the past, in the near future but this doesn’t mean Reed and the boys can just change their minds willy-nilly and keep people guessing all the time.

I suppose they wouldn’t have had this problem at all if they’d listened to their customers in the first place.

This is yet another case of a company not listening and then begging for forgiveness by giving their customers what they think they want but still being so detached that they move in the wrong direction and are then forced to skid to a halt when the customers call them out.

When will they learn.

Anyway, here’s a copy of Reed’s blog post, in which he changes direction so quickly his balls probably ended up in the next county.

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value our members, and we are committed to making Netflix the best place to get movies & TV shows.

Thank you.


Of course, they’re also claiming they’re done with price changes so hopefully, that’s square and we won’t catch another price increase in the future…which really means they’ll jack up the price again in a few months.

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