Nearly fifteen years ago, with Steve Jobs having just returned to Apple and the niche PC maker now in seriously trouble, the company released one of its first new products: the iMac. An all-in-one computer encased in a colorful transparent eggshell, it looked vaguely hideous, but managed to become pretty popular. Over the years, the design got better and better as Apple rose to consumer electronic dominance, but marketshare is one thing they’ve never been able to capture.
According to Bloomberg, despite Apple having better designed products, as per Jobs’ m.o., PCs like the luggish the Lenovo PC you see above actually outsold the iMac by a margin of over two to one as iMac sales comprised 32.6% of all shipped all-in-ones. It’s not hard to see why:
- Apple’s OS X is still a fringe operating system without the big support that comes with Microsoft’s Windows.
- Apple’s hardware goes for a hefty premium to support their hefty margins. Apple made huge in-roads in the past decade not by attacking the Top 1%, but by supplying people with Christmas and birthday gifts in the form of (relatively) cheap iPods and $500 iPads. On that note…
- Apple is trying to render their own PCs obsolete by moving into a ‘post-PC’ era where all of our computational needs are provided by portable devices, hopefully provided by iOS.