Microsoft Officially Killing Off Windows Live and Zune?

Posted by on February 24, 2012 at 11:38 am

It’s been a few months since we first heard about the rumors that Microsoft would be killing the Zune brand but this is the first we’ve heard of killing the Windows Live brand. People are learning from the upcoming Consumer Preview release of Windows 8 that Windows Live and Zune are being phased out for a more straight forward naming convention.

It appears now that “Microsoft Account” will replace Windows Live ID. Additionally it appears Zune has been removed from the Windows Store, Music and Video applications. The latter ties in with the news that Xbox Live for Windows will be used as the entertainment brand for Windows 8 Music, Video and Games; a move that makes sense given all 3 services exist in their most successful form on the Xbox platform.

The full transition of names is below:

  • Microsoft Account (Windows Live ID)
  • Mail (Windows Live Mail)
  • Calendar (Windows Live Calendar)
  • People (Windows Live Contacts)
  • Photos (Windows Live Photo Gallery)
  • Music (Zune Music Player)
  • Video (Zune Video Player)

On a personal note I think this is a great idea. Windows Live as a naming convention never really made much sense and made the names of Microsoft applications and services seem unnecessarily long. While I am a fan of the Zune name and brand I am fine with seeing it go as long as the “DNA” of the application and service remains in this new Music application. The Windows 8 preview releases on February 29th. I look forward to getting some hands on time with it.


Source: The Verge

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