It’s hard to believe, but just three years ago, Facebook was only a fifth of its current size, which still dwarfed any social network ever created to that point. The idea that having that many people onboard at a time created a sense of ubiquity. This was a social network that was appealing to far more than fifteen year olds and rock bands, this was something your grandma could use. And grandma showed up, and your brother and your cousin came, too. Now Facebook, even with its purging of fake accounts, can now claim a billion active users a month. One. Billion.
The number seems large and then you realize that 81% of Facebook’s audience is outside of the United States and Canada. I’ve talked before about Facebook’s influence, but with this particular milestone, the Mark Zuckerberg production has worked with director Alejandro Gonzalez Inarritu (21 grams, Babel) to create their first ad, which may as well be called ubiquity because of the variety of items they address, like the chairs above.
Still, despite the company’s impressive userbase, it’s still struggling to grow financially, which is why you may be seeing far more ads on your mobile app recently, or why your mobile app may have been updated recently at all: mobile has been a weak point for the company. This is ironic because most of Facebook’s users operate on mobiles exclusively.
At any rate, check out the ad, it’s pretty.
Source: USA Today