Google Apps Racks in Over $1 Billion in Revenue, Drops Free Version

Posted by on December 10, 2012 at 6:27 pm

Google Apps for Business.

Google Apps, the enterprise version of Gmail, docs & drive, announced that it has pulled in over $1 billion in revenue in the last year. Google Apps is the biggest competitor to Microsoft Exchange and their hosting Exchange service, Office 365. With more than 5 million business and government users, they are starting to be the go to service.

Unfortunately a lot of those 5 million users are on the free service and it looks like Google is ready to monetize. The free service was ad supported and good for up to 10 email accounts. We actually use Google Apps, free service for FleshEatingZipper. It’s great since we are bootstrap company, we don’t need to shell out the money every month, even though it’s totally worth it. The users still using the free service can keep it for now, there is no word on if, in the future you are forced to move over or not.

Why are so many people flocking to Google Apps of Microsoft Exchange or Office 365? It’s a little cheaper per month when you compare it to Office 365 and hassle free when you compare to Exchange. A lot of companies are dropping IT support and don’t want to worry about their email and if it will go down. It will be interesting to see if Google will be able to monetize it more and what the growth looks like for new accounts.

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