In this post-Napster world, music services have become the new record store. Or CD stores, I don’t know, the music place. One of these many services is subscription-based MOG, which Beats Audio purchased last year. While it will continue to be MOG for the time being, it will shift to become Daisy – yes, that’s the real name – later this year. And who’s the Chief Creative Officer behind it? None other than Nine Inch Nails’ Trent Reznor.
I’m a big fan of Reznor’s work, except when I’m not, and his concept seems grand – feature a bunch of curated content as if the service is in your inside guy to the music industry. It makes sense. I use Spotify and the service’s recommendation engine is so simple that it’s effectively useless. What am I supposed to do when I want the advice of some tastemakers? I could use Pandora, but that has its own restrictions. Daisy will be spun off from Beats Audio with its brand new $60 million seed money fund. We, of course, will be paying attention.