Windows 8.1’s Marketing Is Confusing As Hell

Seriously. Months back, the tech media started talking about Microsoft’s Windows Blue, the next version of Windows. Didn’t Windows 8 just release? Was it that big of a flop that Microsoft needed to scramble and build the next version? Well, no. Tech ites either blew everything out of proportion or they’re still confused.

Windows Blue, officially called Windows 8.1, is an upcoming free update to Windows 8. Sure, technically this is a new version in terms of numbering but when we refer to Windows OS we call new versions things like Windows XP, Windows Vista and Windows 7 while we call Windows XP SP3 and Windows 8.1 updates.

It took me awhile to wrap my head around what was really going on here. At first I thought it was a new version, then found out it was an update, but with every piece of news that I see about it, I’d get confused again thinking that maybe it was a new version after all.

Microsoft isn’t helping with the matter either. Take a look at the Windows 8.1 preview site. When was the last time you saw a crazy video made specifically for a Windows update? If you want to try out the preview or check out their crazy promo video, head over to the link above to get your download on.