Back in August, I wrote about how parts of Europe would be allowed to subscribe to an online-only version of HBO Go, the complement to your current HBO service that allows you to stream HBO shows on demand, and how I desperately wanted it. Well it may actually happen.
Stats have emerged recently showing that HBO’s Game of Thrones was the most pirated show of 2012. While show director David Petrarca said that piracy hasn’t really affected them, HBO CEO Richard Plepler said that their HBO Go service may evolve into something arranged with broadband partners. Basically, you would subscribe to HBO through your ISP and it would cost an extra $10 or $15 a month, rather than requiring a full basic cable package from your provider. I’m just spitballing some numbers based on what current cable TV subscribers pay for their content, but I think bundling it with the ISP is a mistake. It seems way too old school. Just price it at $9.99 a month and let people subscribe through HBO’s web site directly.
For one thing, I don’t want to call my cable company to cancel it. For another, what about a situation where a roommate who’s not listed on the ISP account wants HBO Go? That’s just too much of a hassle.