How Do They Design Transformers Toys? With Lots Of Pens And Markers

Posted by on April 18, 2013 at 11:46 am
Rooms with lots of drawings are still pretty common.

Rooms with lots of drawings are still pretty common.

I must’ve been born a year or two too late for Transformers to be a formative part of my youth (then again, I played with G.I. Joes and don’t quite understand the lore behind that, either), but there was always something so fascinating about watching mundane objects mechanically change into action-ready robots. How they do it, nearly thirty years after Hasbro brought the Transformers toys Stateside? With lots of drawings.

It seems so interesting that in this day and age, much of the planning and initial design still comes not through Wacom-enabled digital renderings, but from an army of multi-colored pens and markers. Even after reading Gizmodo’s elaborate article on the matter, I’m not sure the exact chemistry of their designjams, but it does seem a little old-fashioned to draw things on paper, especially for as many steps as they do it in. Of course, the actual 3D design and CADing comes in later, but I couldn’t help but have art school flashbacks seeing this.

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