Gears Of War 3 Takes DLC Too Far

Posted by on September 21, 2011 at 12:15 pm


There was a time, believe it or not, when games were shipped with full fledged manuals, a cartridge or disc and enough time to finish the game before a sequel was conceived. It wasn’t until the Xbox 360 and PS3 that consumers were introduced to a double edge sword known as downloadable content. The idea of DLC is to help bring a game’s life back from the grave by squeezing more replay value out of it. However, the release of Gears of War 3 shows just how ridiculous DLC can be and why it can turn a good idea into a bad one.

I think we can all agree that with great care and responsiblity, DLC can be carried out correctly. Let’s take a look at the latest Fallout franchise. Between January and August of ’09, Bethesda released 5 add-on packs to the smash-hit Fallout 3. Some were meh (Operation: Anchorage), but the majority of people who purchased them were pleased — not only with the content but the cost. Those add-ons never went over 800 MS points, or $9.99. That is a price everyone can live with. Now let’s take a look at Gears of War 3 which was released yesterday.


Wow, 3600 MS points? What a steal! No, seriously, they’re stealing money from me.

Is this what DLC has come down to? A bunch of character skins and weapon skin collections that change no aspect to gameplay whatsoever saddens me. If they’re going to pull this kind of bullshit, why not do what Steam has done with Team Fortress 2? Purchasing a collection of weapons that do different things and can actually help you perform better sounds a lot better than switching the skins of a gun. As you can see on the picture above, they aren’t very popular.

Should I feel sorry for those 227 people who decided fork out $45 of their hard earned money for something so incredibly superficial that it’d make Shallow Hal blush? Aside from my lame and old movie reference, no. Microsoft or the hundreds of publishers aren’t the problem — it’s YOU. What can you do to end the constant hording of awezome gaem skinz? Stop buying this shit. If sheeple keep it up, these companies will look at their statistics and actually think you want more skins. Only you can prevent lame downloadable content. Game responsibly.

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  • If I can interject here…while the pricing is a bit out of whack, skins are a luxury item to the game that becomes a person’s own personal reason for buying or not.  While buying all of them seems a bit silly, I see no issue with someone buying a skin they really like that reflects their personality.   Same reason I have zero issue with people buying avatar clothes.   Note, I don’t buy avatar clothes and I currently have no plans to buy a skin, but I don’t particularly see the harm in this example.  There are a bunch of skins that you can unlock already, and just more that are paid based….if the only way to get another skin was to buy, that would be different, but they made like 20 skins.     I doubt Epic would’ve made such random non-universe based skins if DLC wasn’t a thing and just kept us with the 6 or so more appropriate ones.

    • Anonymous

      They’re not a luxury item, the skins are all available in-game.  They’re simply selling you content you could unlock on your own, for a price that most expansions sell for.

    • Pussies

      a fucking bunch of cry babies dont fucking buy em dont fucking play it this sites gay !!!!!

      • Anonymous

        Look, kid, if you don’t understand the principle of setting a bad precedent, that’s really not my or anyone else’s problem.  A bad education system, and terrible parenting maybe, but my problem?  No.

        If you can’t however, understand what setting a precedent like…selling skins for $45 dollars does, well, personally I hope it sells well on the 360, because it’s not going to stop until children like yourself wake up one day and all DLC is as expensive or more, than the actual game you’re playing.

        Skins used to be something you could make on your own, then skins became something that Capcom charged $5 bucks a pop for, now Epic is charging $45 for a skin-pack.  See how that becoming popular may not be in gamer’s best interest?

  • I can see how, in ways, they’re doing it right. They’re going to make a lot of money from DLC that they might otherwise not make on secondhand used game sales. Despite that, I did not get a good feeling when I looked at what weapon skins I had unlocked and saw dollar signs everywhere. It gives me the impression I bought a partial game, or something. I think the experience would be a little better if I didn’t feel like I was being heavily marketed to in that regard.

  • Anonymous

    Agreed, it’s really gamer’s fault for setting the precedent that such DLC is to be tolerated.  Ya’ll have made this bed, and as it becomes worse and worse over time, you’ll have to live with it.

    $45 bucks for weapons skins, that’s absolutely absurd.  And so completely laughable.

    • I agree with this, completely.  I wrote an article a while back about DLC in general and the tone was basically that.  It is the fault of the “victims” for setting the precedent and allowing it.  I, for one, choose to vote with my wallet.

  • guest

    This is becoming a bad fad, the DLC came out the moment the game came out, which can only mean that it was already on the disc and you have to pay money to unlock it. How much bullshit is that? Some of these skins were even readily available in the beta. DLC (the way its being done these days) is fucking poisoning the industry.

  • Penzballstomper

    For real, I swear to God, you are telling the words everyone need to hear.

  • Greatwyt

    thanks for this post, i love GOW 3, and the online gaming is freken awesome, but releasing download content a month after game release? with second dlc the next month? ridiculous! its more than the actual game, and suggests either incompete game or ridiculous money making scam, worst part is…. you have to get the dlc to keep up with the online play, cos many fanboys will buy ot then you left behind not able to join them online

    epic ball sucking