YouTube Optimizes Search, Puts Engagement First

Posted by on October 12, 2012 at 10:07 pm

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YouTube has been making some good headway, a couple of weeks ago they improved their appeals process for copyright infringement claims and now they have optimized the search to put engagement first. What does that mean exactly? Well before the search would return the most popular videos based on view count first. This meaning viral videos would easily be at the top of the search. Now with engagement it’s all about if people watch the video all the way through or not.

This is both good and bad. The good I see is that people who post videos and don’t get to the point by making it longer for no reason or if it’s not really about what they claim and people leave early on, that video will be buried in the results. The bad side is a lot of people use YouTube as their music streamer and those videos are getting played through the end. This could mean that official videos that come out months after the song releases wont have as much weight as videos that people post with just a black screen or album/track cover. Bloggers may also see that people aren’t watching their videos all the way through.

Creators also have access to a time watched analytics report which shows them total time watched across channels as well as specific videos. Speaking of time, you guys spend about 6,000 minutes a day total reading our website!

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