Should Advertisers Be Allowed to Track You Online?

Posted by on March 15, 2013 at 11:40 pm
You didn't actually win anything, sorry...

You didn’t actually win anything, sorry…

The first thing that comes to most people’s mind when asked if they want to be tracked online is, oh hell no! This sounds like a huge invasion of privacy and all the other terrible things associated thereof. But do you know what’s actually going on when advertisers are tracking you online?

Generally, you’re being tracked to discover what you’re interested in, what products you’ve looked at and what you put in your cart, but didn’t finish the checkout. Also, you’re helping out sites like ours because targeted ads that we show pay out more than generic ads. The Mozilla Foundation is coming under attack from the IAB (Interactive Advertising Bureau) for wanting to block third-party cookies. These third-party cookies are what tracks your information for those targeted ads.

Personally, I’m on the fence. I don’t mind ads when they aren’t invasive or trying to trick me. Pop-ups/unders, interstitials, and porn/hidden ads can all burn, but when ads are done right and can provide me with reminders or relevant ads, then why stop them? It seems so weird that once a year we all gather around our TV to watch ads for a couple of hours and then talk about them with friends and co-workers (y’know, that Super Bowl thing?) but then we want to block ads on the internet.

I don’t know. What do you guys think?

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