Zach Braff Talks About Kickstarting: “It’s About Community”

Posted by on May 8, 2013 at 2:06 pm
Zach Braff gets candid about pitching his movie.

Zach Braff gets candid about pitching his movie.

Even if you don’t know who Zach Braff is – just watch some Scrubs reruns and you get it – you have to admire his tenacity. The internet-savvy celeb launched a Kickstarter last month for his original new film called Wish I Was Here, which has already raised $2.5 million toward a $2 million goal with two weeks to go. In an interview for the new Kickstarted documentary, Braff explains the process plus its highlights and pitfalls.

As Rob called out in his anti-Kickstarter crusade, it seems pretty silly that a celebrity like Braff would ask people for money when he’s obviously got the money himself. Braff doesn’t quite acknowledge why he didn’t open his wallet for the project, but he says it’s not about the money; it’s not designed to be a profitable venture, he just wants to make it. Throughout the interview, you can tell he’s enamored by the community that’s been built around the movie. “It’s a club,” he says.

I won’t spoil the rest, but it’s definitely worth a watch, especially if Kickstarter’s your thing.

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